We have upgraded our website with a brand new look thanks to Webdadi Ltd.
If you own an Estate Agent, then you’re in a competitive field. Not only do you have to deal with competitors in your local area, but also those online.
Even if you have premises the first thing people do nowadays when they want to look at properties is browse the internet. Gone are the days when customers were willing to sit in your office trawling through a pile of details. The majority of people want to get as much information as possible from the internet before they make the decision to view the property. It’s all about convenience.
That’s why it is important to make sure your website stands out from the crowd so that potential buyers and sellers find it easy to use and are more likely to come to you. Here are some points to help you get the best out of your website.Design
You want a design that people can use easily. It should be easy to navigate because if not people will just click away and go elsewhere. Make sure your click through buttons and links are clear so that browsers can find the information they need quickly.Your content
Your website is a reflection of your business. The site should not only be easy to navigate, the content too should be easy to read. Try to avoid using difficult words and phrases, especially idioms or colloquialisms. This is because some of your customers may not speak English as a first language or they might have difficulty reading complicated text.Keeping it fresh
Keep your website up to date. If you use photographs then try and change them on a regular basis so that your website doesn’t look stale. Make sure you check any links too, there’s nothing worse than clicking on a link that doesn’t work or takes you to a site that’s no longer available.Getting found
All the text on your website will help you when someone is looking for an Estate Agent’s if it is optimised for SEO. This means that when keywords, phrases, headings and bullet points make up your text it will be found by someone browsing. It’s vital therefore to keep on top of your SEO. Make sure the text on your website is fresh and relevant so that Google can see there is movement on your website.Blog
Having a blog on your website is an ideal way to keep your website content changing. It is also the ideal way to keep customers coming back to your website. By posting interesting and relevant topics that people want to read. If you want to engage with your customers allow them to comment and answer any questions they might have.Video
Video will lift your agency out of the crowd. Many people will find that looking at a video of a property enables them to come to a decision about it much faster than a description. It especially helps visitors from abroad who need to decide on the properties they want to visit before making travel arrangements.